Notes from the inside.
Working notes on content systems and governance. The structure under the words. Short, specific, and written from practice, not theory.
How to run a content audit that actually finishes
Most audits die as half-filled spreadsheets. They don't fail from effort — they fail from missing structure: no scope, no rubric, no decision rule. Here's the sequence that survives.
The Content BriefA content brief template is not the fix. A gate is.
Revision cycles trace back to briefs that left incomplete. Templates don't stop that — every field is still optional. What stops it is a binary completeness check that returns the brief.
AI Content StandardsWrite these down before the model writes for you
Most teams ship AI-generated content with no standards layer, then discover the gap when something ships that shouldn't have. Twelve conditions, one boundary, written from regulated practice.
Reading is free. So is the measuring stick.
The Scoring Criteria and the AI Content Standards Checklist are free, one page each. The full systems start at $19.